Service pages, location pages, internal linking and onsite structure built to help high-intent local searches turn into real enquiries.
SEO consulting for local businesses and ecommerce brands
More leads. More revenue. Less guesswork.
I help local businesses show up for the searches that matter and ecommerce brands turn organic traffic into profitable customers. The focus is simple: stronger visibility, clearer messaging, and pages that convert.
Profile
John Justus
Independent consultant for local SEO, ecommerce growth, onsite SEO, and conversion-focused websites.
What I've got and can do
The work that actually moves the needle.
This is a focused offer for two avatars: local businesses that need more qualified enquiries, and ecommerce brands that need more profitable traffic and better conversion from the visitors they already have.
- SEO strategy anchored to commercial intent, not vanity traffic.
- Websites and landing pages designed to support trust, clarity and action.
- Consulting that can stay strategic or go deep into execution details.
Best fit
Best for founders, local service businesses, ecommerce operators, and lean teams who want senior-level SEO direction without paying for agency layers, handoffs, and noise.
Category pages, product page optimisation, collection architecture and keyword targeting for stores that want search traffic with buying intent.
Sharpen the offer, remove friction, and make pages easier to understand so more of your existing traffic turns into calls, leads and orders.
Clean, premium sites for consultants, local businesses and stores that need to look credible fast and support both SEO and sales.
Prioritised opportunities mapped against buyer intent so you know what to build now, what to ignore and where the growth potential lives.
Short, direct consulting engagements for founders who need clarity, a second opinion, or a fast plan to fix the revenue leaks first.
What it will do for you
Sharper traffic. Better conversion. Stronger commercial outcomes.
The goal is not "more SEO". The goal is more qualified leads for local businesses and more revenue for ecommerce brands. Everything below is structured around that.
Rank for searches that signal urgency, budget and fit so your pipeline improves instead of just getting noisier.
Fix page structure, messaging and offer clarity so more visitors book, enquire, subscribe or buy without needing more ad spend.
Leave with clearer priorities, a stronger content roadmap and fewer expensive distractions competing for attention.
Showcase
Ecommerce ROI
Examples of ecommerce and product-led work spanning onsite SEO, funnel clarity, conversion improvements and revenue growth.
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Digital Products
TemplatesBooth
$40k additional revenue
Onsite SEO, consultation and keyword research. Repositioned the offering, rewrote landing pages, and identified untapped opportunities.
Download Case Study/BrandPacks-High-Quality-Templates-for-Graphic-Designers.webp)
Design Assets
BrandPacks
2x conversion rate
Marketing audit and funnel rebuild. Found a messaging mismatch losing 60% of warm traffic. Fixed in 3 weeks.
Download Case Study/Amino-Man-High-Performance-Vitamins-and-Supplements-by-Matt-Lovell.webp)
Health and Fitness
AminoMan
120% email revenue uplift
Full Shopify site rebuild, onsite SEO, and a complete marketing and growth strategy for a health supplements brand.
Download Case Study/Festoon-House-Australia-s-Outdoor-Party-Lighting-Store.webp)
Lighting / Home
Festoon House
Organic visibility from zero
SEO consultation for an outdoor lighting brand. Keyword strategy, product and category page optimisation, long-term content foundation.
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Watches / Startup
WatchWinderUSA
First-page rankings in 90 days
SEO consultation for a watch winder startup. Low-competition entry points, targeted content strategy, and technical SEO groundwork from day one.
Download Case StudyShowcase
Local Business Lead Generation
Lead-gen examples for businesses where local visibility, trust and relevant landing pages drive booked work.
Environmental Services
Tanner Schadstoffsanierung
Multilingual organic reach
Onsite SEO, multilingual SEO, and landing page optimisation for a German pollutant remediation company.
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Finance
Coates Finance
64% organic traffic growth
Full SEO overhaul and content strategy. Rebuilt site architecture and targeted high-intent keywords competitors had missed.
Download Case Study/DTH-Heart-Center-Cardiologist-Zurich.webp)
Healthcare
Diagnostic and Therapeutic Heart Center
Local visibility across two Zurich locations
Consultation, local SEO, multilingual SEO, and onsite SEO for a private cardiology practice offering state-of-the-art diagnostics and personal care in Zurich Enge and Seefeld.
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If you want clarity on what to fix first, start here.
This is a good fit if you run a local business or an ecommerce brand and want straight answers on rankings, landing pages, conversion bottlenecks or where the next revenue lift is likely to come from.
- 30-minute strategy call focused on your site, offer and current bottlenecks.
- Clear next steps around SEO, content, structure, pages or conversion improvements.
- No bloated proposal. No agency theatre. Just practical direction and fit-checking.