SEO consulting for local businesses and ecommerce brands

More leads. More revenue. Less guesswork.

I help local businesses show up for the searches that matter and ecommerce brands turn organic traffic into profitable customers. The focus is simple: stronger visibility, clearer messaging, and pages that convert.

Local SEO Ecommerce SEO Landing pages CRO and messaging
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Profile
John Justus

Independent consultant for local SEO, ecommerce growth, onsite SEO, and conversion-focused websites.

What I've got and can do

The work that actually moves the needle.

This is a focused offer for two avatars: local businesses that need more qualified enquiries, and ecommerce brands that need more profitable traffic and better conversion from the visitors they already have.

  • SEO strategy anchored to commercial intent, not vanity traffic.
  • Websites and landing pages designed to support trust, clarity and action.
  • Consulting that can stay strategic or go deep into execution details.
Best fit

Best for founders, local service businesses, ecommerce operators, and lean teams who want senior-level SEO direction without paying for agency layers, handoffs, and noise.

Operator-led strategy Execution-minded Clear commercial focus
Local business SEO

Service pages, location pages, internal linking and onsite structure built to help high-intent local searches turn into real enquiries.

Ecommerce SEO

Category pages, product page optimisation, collection architecture and keyword targeting for stores that want search traffic with buying intent.

Positioning and landing page rewrites

Sharpen the offer, remove friction, and make pages easier to understand so more of your existing traffic turns into calls, leads and orders.

Conversion-focused websites

Clean, premium sites for consultants, local businesses and stores that need to look credible fast and support both SEO and sales.

Keyword research and content planning

Prioritised opportunities mapped against buyer intent so you know what to build now, what to ignore and where the growth potential lives.

Senior consulting and audits

Short, direct consulting engagements for founders who need clarity, a second opinion, or a fast plan to fix the revenue leaks first.

Trusted by

Brands and businesses I've worked with.

A rotating selection of the teams behind the work — local services, ecommerce brands and product-led businesses across multiple markets.

Book a call

If you want clarity on what to fix first, start here.

This is a good fit if you run a local business or an ecommerce brand and want straight answers on rankings, landing pages, conversion bottlenecks or where the next revenue lift is likely to come from.

  • 30-minute strategy call focused on your site, offer and current bottlenecks.
  • Clear next steps around SEO, content, structure, pages or conversion improvements.
  • No bloated proposal. No agency theatre. Just practical direction and fit-checking.